1. Keep names short: A well chosen domain name should be short and easy to remember.
2. Make names relevant: Does your domain name relate directly to your business name, brand, product or services?
3. Get the right suffix: If your company is located in the UK, ideally you should register a .co.uk domain name even if you export goods. But many users aren't aware of the various suffixes and often guess a domain name or extension - .com being the most common. Ask your self how you'd feel if you saw another company with your chosen .co.ukdomain name with a different suffix?
4. Consider search habits: Users often search by product or service, not business name. For example in vineyard may choose wine.com or grapes.net, as well as its company name.
5. Plan for expansion: You might decide to open a'virtual office'in another country to attract a larger audience. Check if a local office or registered company is required in the country in which you want to register this extra domain (www.netnames.com is a free source for such information).
6. Choose a category: Additional categories often exist under a particular suffix. For example, UK limited companies can register .ltd.uk domains as well as co.uk. There's a range of suffixes available--under.uk. These include .co.uk, .me.uk, org.uk, .net.uk, .ltd.uk and .plc.uk.
7. Use lower case: Domains are always in lowercase. Uppercase characters may be recognised in a user's browser when they're typed in, but play it safe. Always use lowercase names when printing your domain address on stationery.
8. Allow for punctuation: No punctuation is allowed in domain names except a hyphen. If your company or brand name contains two words (say, John Smith plc) you might choose to register both johnsmith.co.uk and john-smith.co.uk. Hyphenated versions of domain names are generally more search engine friendly.
9. Don't forget numbers: Domain names are usually allowed to contain numbers, and a single name may contain both letters and numbers--ie, www.fl.co.uk.
10. Consider your rights: If your company name has already been registered, try a slogan, brand name, acronym or even a phone number. Creative names can be very effective. If someone else has registered a name that you think infringes your intellectual property, then there are channels available to you to attempt to recover it. The Uniform Dispute Resolution Policy (UDRP) at www.udrplaw.net should be your first port of call if you think you've got a case.
2. Make names relevant: Does your domain name relate directly to your business name, brand, product or services?
3. Get the right suffix: If your company is located in the UK, ideally you should register a .co.uk domain name even if you export goods. But many users aren't aware of the various suffixes and often guess a domain name or extension - .com being the most common. Ask your self how you'd feel if you saw another company with your chosen .co.ukdomain name with a different suffix?
4. Consider search habits: Users often search by product or service, not business name. For example in vineyard may choose wine.com or grapes.net, as well as its company name.
5. Plan for expansion: You might decide to open a'virtual office'in another country to attract a larger audience. Check if a local office or registered company is required in the country in which you want to register this extra domain (www.netnames.com is a free source for such information).
6. Choose a category: Additional categories often exist under a particular suffix. For example, UK limited companies can register .ltd.uk domains as well as co.uk. There's a range of suffixes available--under.uk. These include .co.uk, .me.uk, org.uk, .net.uk, .ltd.uk and .plc.uk.
7. Use lower case: Domains are always in lowercase. Uppercase characters may be recognised in a user's browser when they're typed in, but play it safe. Always use lowercase names when printing your domain address on stationery.
8. Allow for punctuation: No punctuation is allowed in domain names except a hyphen. If your company or brand name contains two words (say, John Smith plc) you might choose to register both johnsmith.co.uk and john-smith.co.uk. Hyphenated versions of domain names are generally more search engine friendly.
9. Don't forget numbers: Domain names are usually allowed to contain numbers, and a single name may contain both letters and numbers--ie, www.fl.co.uk.
10. Consider your rights: If your company name has already been registered, try a slogan, brand name, acronym or even a phone number. Creative names can be very effective. If someone else has registered a name that you think infringes your intellectual property, then there are channels available to you to attempt to recover it. The Uniform Dispute Resolution Policy (UDRP) at www.udrplaw.net should be your first port of call if you think you've got a case.
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